CRM Builds
Custom client tracking, built to fit
CEL Website Design LLC
North Little Rock, AR
A CRM that matches the way you actually sell — not a bloated tool you pay for and never open. We build your contact list, pipeline, follow-ups and reporting around your business, then keep customizing it as you grow.
The basics
What is a CRM?
CRM stands for customer relationship management. In plain terms, it's the system that holds every person who has ever contacted your business, what they wanted, what you told them, and what happened next. Instead of leads scattered across your phone, a notebook, three inboxes and your memory, a CRM keeps the whole story in one place — and tells you who to call today.
Most small businesses lose money in the gap between "they asked" and "we followed up." A CRM closes that gap. We build yours around the way you already work, so your team actually uses it.
One place for every contact
Every lead, client and past customer in one searchable list — with notes, files, call history and where they came from.
A pipeline you can see
Leads move through stages you define — new, quoted, following up, closed. You always know what's live and what's stalled.
Follow-up that doesn't slip
Reminders, tasks and quote expirations that fire on their own, so no lead goes cold because someone forgot to circle back.
Numbers you can trust
What came in this month, what closed, what's outstanding — built-in reporting instead of a spreadsheet you rebuild every week.
CRM pricing
Pick the build that fits
Pricing is handled through contact only — every CRM is quoted to your scope, so there's no one-size price tag on this page. Send us your budget and what you need solved first, and we'll shape the build to fit your number and tell you plainly what that does and doesn't cover.
CRM Starter
Solo operators and first systems
Pricing on request
- Contacts, notes and lead source tracking
- One pipeline with your stages
- Follow-up reminders and tasks
- Mobile-friendly access
- Built inside your site — no extra logins
CRM Growth
Teams with quotes, invoices and repeat clients
Pricing on request
- Everything in Starter
- Quote and invoice tracking tied to each client
- Custom fields for your industry
- Dashboards: pipeline value, win rate, outstanding balances
- Email templates and automated follow-up sequences
Custom CRM Build
Unique workflows, multiple staff or client portals
Pricing on request
- Everything in Growth
- Custom modules built to your process
- Roles and permissions for staff
- Client-facing portal and document signing
- Ongoing customization as you grow
Hosting, maintenance and ongoing customization are available as a monthly care plan. Tell us what you have in mind and we'll quote it with the build.
Who builds it
Design experience behind every customization
Under 8 years
Software at Apple Inc.
Under eight years working hands-on with software inside Apple — where tools have to be obvious on the first try, or people stop using them.
2 years
UX & UI with Testbirds
Two years designing and testing user experiences with Testbirds, reviewing interfaces for real users and fixing what confused them.
5 years
Hands-on AI
Five years building with AI tools — automation, drafting, data cleanup and assistants wired into real business workflows.
Why UX and UI experience matters for your build
A CRM only earns its keep if the people using it can move through it without thinking. That's exactly what UX and UI work is: deciding what belongs on a screen, in what order, labeled how, and what happens after a click. Because we've spent years doing that — and testing interfaces with real users — the customization tools in your build get configured with intent instead of left at their defaults.
- Every customization tool in a CRM — fields, views, forms, dashboards, automation rules — is a design decision. Knowing UX means those settings produce an interface your staff understands without a manual.
- UI experience means the screens look and read right: clear labels, sensible grouping, the next action always obvious.
- Testing experience with real users means we catch the confusing parts before your team ever sees them.
- AI experience means the repetitive work — data entry, follow-up drafts, sorting requests — can be automated inside the build instead of added as another chore.
Contact for pricing
Tell us about your business
Share your size of business, your team, how many clients you handle, and what you need and expect. Send your budget along with it and we'll reply within one business day with what we can build at that number.
Prefer email? celwebsitedesign@gmail.com
Free consultation
Pick a weekday between 9 AM and 5 PM Central and we'll walk through your business, your needs and your budget at no cost.
Schedule a free consultation