About / Founder

Chase Lacewell

Website UX designer with 7 years of experience crafting intuitive, error-resistant interfaces for global brands. Proven performer in high-volume environments with strong sales insight and international market experience. Today I build custom websites, scroll websites, e-commerce stores, and QR menu and pricing add-ons for businesses across the country.

CEL Website Design logo
01 / Experience

Tech Work History

Founder & Lead Web Designer

CEL Website Design LLC · North Little Rock, AR

2019 – Present
  • Started CEL Website Design in 2019 working SXSW showcase events in the music industry
  • Designed and built websites for artists, venues, and music industry clients at SXSW showcases
  • Expanded into full-service web design, e-commerce, catalog management, booking sites, QR menus, and MDM services
  • Consults on CRM buildouts — intake forms, lead tracking, follow-up automation, and client onboarding
  • Runs 30-minute discovery, phone, and Zoom sessions for clients, then handles the build end to end
  • Builds scroll-driven storytelling sites, QR menu and pricing pages, and fast single-page builds for clients nationwide

Freelance UX/UI Website Designer

Test Birds · Remote

Jan 2019 – Present
  • UX design and error-engineering projects for Nike, Amazon, Home Depot, and Apple Inc. black projects
  • Built and tested web interfaces using HTML, CSS, JavaScript, and the Adobe Creative Suite

Owner / Operator / CEO

NLR Sports Memorabilia · North Little Rock, AR

2018 – Present
  • Top-rated 5-star seller transitioning completely from eBay, Facebook Marketplace, Vinted, and Mercari after 6+ years and 8,500+ successful transactions
  • Specializing in authentic sports, entertainment, and pop culture collectibles

AppleCare Senior Advisor

Apple Inc. · Austin, TX

Aug 2017 – Apr 2025 · 8 years
  • 8 years as a Senior Advisor delivering iOS / WatchOS / iPad T2–T3, macOS T1, ProApps T2, and Apple Pay T1 technical support
  • Business Chat Black Project rotation and Consumer Law T3 escalations
  • Maintained 96% KPIs and earned the Apple Excellence Award (2018)
02 / Capabilities

Technical Skill Stack

Web & UX

  • HTML
  • CSS
  • JavaScript
  • UX/UI Research
  • Responsive & Mobile-First Design
  • Booking & Scheduling Flows
  • Adobe Creative Suite (InDesign)
  • Cypress
  • Puppeteer

CRM & Client Systems

  • CRM Buildouts & Intake
  • Lead Tracking & Follow-Up
  • Appointment Scheduling
  • Client Onboarding Workflows
  • Reporting & Analytics (GA4)

Network & Systems

  • Cisco Networks
  • Network Engineering
  • Bash
  • PowerShell
  • Command Line
  • Symlinks

Automation & AI

  • AI Agent Programming
  • Automation & Workflows
  • Prompt Engineering
  • Constructive Bots
  • JSON
  • Postman
  • Git
  • File Structure Navigation

Tools & Platforms

  • Google Ads
  • Microsoft Excel (VLOOKUP, Macros)
  • CRM Systems
  • Inventory Management Software
  • Calendar & Scheduling Tools
  • Zoom
03 / Certifications

Tech Credentials

  • Apple iOS Certification T2
  • Apple macOS Certification
  • Apple ProApps T2
  • Consumer Law T2
04 / Education

Academic

Bachelor's in Communications

University of Arkansas · Fayetteville, AR

Aug 2011 – Dec 2016

Graduated Cum Laude, 3.9 GPA · Leadership Walton Alumni

Let's build something durable.

Reach out to discuss web development, UX work, or network engineering projects.

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05 / Referrals

Refer a client, earn 15%

When a business you send our way books a project, you get 15% of the full project total — and we pay you the moment their deposit is put down. No cap, no limit on how many people you refer.

We send clients the other direction too. For Arkansas LLC filings, operating agreements and startup legal work, we work alongside Jackie Hancock Law and list that partnership on the Trusted Referrals page.

15% of the project total

  • Launch Package$500 project$75
  • Growth Package$750 project$112.50
  • Expert Package$2,500 project$375

Payouts go out the moment the referred client's deposit is put down.